Aug 22

Maybe you can help me with the following dilemma that is complicating my day. In fact, I’m begging for someone to explain this to me.

The other day I went shopping for socks. Actually, to be perfectly honest, my wife was going school-clothes shopping and I asked her to pick me up some socks, since mine are starting to resemble cheesecloth, or a fishing net. I also asked for a laser blaster and a DeLorean.

She bought me socks. Okay, one out of three – I can live with disappointment. I surveyed the spoils of war shopping and found my package of six pairs of socks, happily wrapped in cellophane. I took them to my dresser in preparation for sock-drawer reloading and could not miss the fact that the package had a Zip-loctm seal at the top.

Now, this brings up several reactions. To wit:

1.) Is this a selling point? “Honey, I know those nice woolen socks over there will keep my feet from bursting horribly and aromatically out of their fabric prison, but look! These socks have a stay-fresh seal on them!”

B.) Who the hell would use it? Is there someone out there who puts the package of socks in the drawer, takes out one pair, and then re-seals the bag so that the next pair he takes out will still have that “fresh-from-the-package” smell?

iii.) I would guess that adding that seal would add to the price of the packaging. Maybe not a lot, but enough so that adding up the cost of several billion packages of socks from Acme Sock Corporation could severely impact the quarterly bonus of Acme Sock’s CEO. How do they go about recouping that money? Do I want to know?

So there it is. Can anybody shed some light on this subject? I would be very grateful – enough to send you a free box of Scotch tape, still with that “fresh-from-the-package” smell.