Jul 06
There is a series of commercials on TV lately that deal with Suave shampoo. The commercials show different women (mothers, presumably) dealing with both their children and their hair. Words are flashed on the screen that describe different complaints from different women about motherhood and their hair.
One of these commercials just makes me howl every time I see it, though it’s not intended to be funny – at least not the way I’m taking it. The words on the screen read something to the effect of, “75% of women say that motherhood has flattened their hair and their breasts.”
I keep expecting the next screen to read: “We can help with your hair.”
Is that wrong?
July 6th, 2007 at 9:12 am
That is hilarious! Hey, if the writing thing doesn’t work out, I think you’ve got a real shot in advertising.
July 6th, 2007 at 9:51 am
Thanks! I could be pretty persuasive, I think, but I might be undone by my predilection towards the unusual: “No, wolf, you can’t use penguins to sell peanut butter. Or cars. Or sanitary napkins. Well, maybe the last one, but that’s it!“
July 6th, 2007 at 1:23 pm
That’s a funny thought, but if they had done that I think they would have had a huge amount of attention for the commercial. It could have exponentially increased the effectiveness.
July 6th, 2007 at 1:51 pm
Exactly! I think I’m on to something here. I seem to remember reading somewhere that the most effective advertising tool isn’t sex, it’s humor.
On second thought, that might put me out of the running…
July 6th, 2007 at 2:26 pm
I can’t help but wonder what sort of afflictions were suffered by the other 25%.
July 6th, 2007 at 4:29 pm
Perhaps they had no afflictions. Perhaps motherhood not only gave their hair exceptional volume and bounce, but it also increased their breast size from an AA to an EE. I don’t think Suave can compete with that, do you?